Andy Cullwick
As well as heading up our marketing team, Andy Cullwick is also a member of our senior management team.
A marketer with almost twenty years’ experience, Andy joined First4Lawyers from the international automotive world at the start of 2014. Since arriving at our Huddersfield HQ, Andy has revolutionised our marketing approach.
As guardian of the First4Lawyers brand, he is responsible for our customer and business marketing. He is well-known to his colleagues for his unfaltering devotion to spreadsheets, which allow him to track in real-time just how well our marketing is performing.
“It’s incredible just how much marketing has transitioned over the past five years,” he explains.
“Developments in analytics mean we can monitor our performance and make adjustments to ensure our customers get the experience they are looking for.”
Our continued success has meant significant investment in the marketing team at our Huddersfield HQ. Andy leads specialist teams across web, social media, TV and various channels that help our customers find us.
“We’ve attracted talented people into the business who work hard to continually assess and improve the legal services we offer.”
Alongside managing director Qamar Anwar, Andy is a passionate spokesperson on the changing personal injury landscape, earning him the moniker of “Mr Angry” amongst his colleagues, particularly in relation to insurers’ behaviour, speaking out in favour of the consumer.
As Group Director of Marketing, one of Andy’s priorities is the continuing evolution of the website: “Our website is top priority as it’s where the real engagement with our customers starts, so it’s essential it meets their needs,” he says.
“Mobile and tablet users account for 64% of our online visitors. It’s how people want to search and buy, so we have to continually review the customer journey and develop new services and information to meet those needs.”
Outside of work, Andy is a keen mountain biker and is leader of his son’s cub scout group.
